George Weston Foods: A Case Study

Initially deployed as a tool to facilitate GWF’s business continuity plan (BCP), GWF has since widened their use case scope of the Whispir Platform.
Whispir Team

George Weston Foods Limited (GWF) is one of Australia and New Zealand’s largest food manufacturers employing over 6,000 people across 78 sites. As part of their parent organisation, the entire corporation is the fourth largest fast-moving consumer goods (FMCG) company in the world.

GWF is a wholly-owned subsidiary of Associated British Foods Plc (ABF), a diversified international food, ingredients and retail group with operations including sugar, agriculture, grocery and ingredients. They employ over 100,000 people in 46 countries.

To learn more, visit http://www.gwf.com.au/

 

George Weston Foods Australia was already on their digital transformation path when they integrated Whispir’s automated workflow platform.

Their motivation for the Whispir platform was to satisfy the organisation’s need for an all-encompassing communications strategy that touched across every internal stakeholder and onto their customers.

Having streamlined numerous areas of the business with automated processes and resource-saving initiatives, GWF was looking to leverage innovative tools to continue modernising their operations.

“At GWF our Business unit drives their own direction, the Whispir platform has been seen to be a tool that all can utilise. From HR through Ops and Customer Service/ Sales we are adapting the one platform to meet out different needs”

  • Michael Hull, Vendor and Risk / Business and Architecture Team Lead, Business & Technology Service

To aid GWF in realising the potential and capability of their Whispir contract, best practices and use cases were put forward to empower GWF to further leverage Whispir to transform their organisation.

Initially deployed as a tool to facilitate GWF’s business continuity plan (BCP), GWF has since widened their use case scope of the Whispir Platform.

Using the Whispir platform, GWF has further improved the effectiveness of its communications capability. Deployed across five brands, in multiple departments, the versatility of Whispir’s communications platform affords GWF with a powerful and robust communications tool.

Business continuity plan

  • Emergency communications platform for potential business disruption

Streamlining operational processes

  • Notifications of product short supply
  • Staff/ company-wide updates
  • Pricing changes for customers

Customer service NPS

  • Customer service replies
  • Customer surveys

Decreasing time resources spent on processes

  • Team rostering
  • Training and education
  • Lone work “R U Safe” check-in

As a result, GWF are able to not just manage their organisation more effectively but respond to communications needs as they happen.

In a company with over 6,000 employees, and more than 78 sites (some that are as large as 8 football fields), the Whispir Platform provides digital readiness that empowers George Weston Foods to run the uninterrupted plant and office operations, including staff compliance, training and other HR measures.