Whispir’s global marketing strategy has been bolstered by the appointment of U.S.-based Patrick Armitage to Chief Marketing Officer.
Patrick has almost 20 years of experience helping brands grow their businesses. He first arrived at Whispir as the US Marketing Director in January 2021 and has stood out due to his leadership in developing and implementing Whispir’s North American go-to-market strategy. He has also helped support the growth of Whispir’s new team based in Boulder, CO.
In his new role, Patrick has the opportunity to support Whispir’s growth-focused culture throughout the wider company by building a powerful global digital marketing strategy powered by a world-class team, as well as developing robust go-to-market strategies for all regions Whispir operates in.
“Our team’s work to date has included establishing new marketing best practices that have been adopted globally and supporting the growth of Whispir’s new US-based team and offices,” Patrick says.
“We look forward to building on the progress we have made and developing a high-caliber team to execute on the exciting plans we have in the pipeline.”
Before Whispir, Patrick worked as the VP of Marketing and Sales at Zingfit, where he helped deliver 3x business growth and support Zingfit’s acquisition by one of the world’s largest private equity investors. Throughout the past two decades, he has worked in London, New York, and Boulder for global brands, private equity-owned firms, and growth-stage startups.
Jeromy Wells, CEO of Whispir, says of Patrick, “His wealth of experience and industry knowledge has already seen him make significant contributions to the Whispir team, and … we are confident that Patrick will continue to accelerate and enhance our growth-focused market strategy and support the talented teams we have across the business.” We welcome Patrick to his new role and look forward to seeing all the ways he helps Whispir grow.