One omnichannel marketing platform to do everything, everywhere, all at once
Ask a property agent what drives them. The conversation usually moves in a few broad directions – financial freedom, low barrier to entry, and opportunities to meet people from all walks of life. But dig deeper and you’ll find the different responses leading to the same word: SALES.
Selling opens doors in the real estate industry. Glitzy reality series like Selling Sunset and Million Dollar Beach House on Netflix offer a glimpse of what’s possible. The rewards look even better in real life. The global real estate market is expected to grow from $3,386.11 billion in 2021 to $3,741.06 billion in 2022 at a compound annual growth rate (CAGR) of 10.5%.
Accelerated growth is expected, as countries ease COVID-19 restrictions. The market is set to reach $5,388.87 billion in 2026 at a CAGR of 9.6%. Bullish times are on our horizon, especially for the Asia Pacific, which accounted for the largest region in the real estate market in 2021. The U.S. was the second-largest region in the real estate market.
Make customer experience central to your communication strategy
We get it. Competition is fierce in the real estate business. Real estate agents looking for competitive advantage have pivoted to digital marketing to get new leads. You’ve probably noticed your peers putting a variety of digital marketing tactics at work, including the use of social media, video content, virtual tours, Google ads, blog posts, and more.
This was necessary during the height of the pandemic, when restrictions involving social distancing, remote working, and the closure of commercial activities resulted in operational challenges. But now that the pandemic is easing, consumers say they will spend less time on digital channels once life goes back to normal. Where does this leave real estate agencies?
Agencies will do well to keep their eye on the prize. This means committing to making customer experience central to communication strategies, regardless of marketing channels. Your objective should stay true to what matters most to your buyers as you prioritise their customer journey experience, starting from pre-sales and all the way through consultations, viewings, closures and after-sales.
Omnichannel marketing + digital communications = less effort, higher engagement & conversions
With omnichannel marketing, one platform is all you need to reach multiple audiences. Depending on the clientele you serve, you can choose to engage potential buyers through a mix of SMS messages (including bulk SMS), WhatsApp, email, voice, video, rich messaging, and more.
The difference with platforms like Whispir is that we make communications effortless for real estate agency sales teams. No more juggling multiple messaging channels or wasting precious time creating relevant content from scratch. Simply craft a message (or use a pre-designed template), send it out to multiple channels via a single platform, and rest assured that your message is getting to the right people, at the right time, on the right medium.
For lean sales teams that are busy hustling in full force, this helps them to overcome challenges around limited resources and find big wins with less effort. Not to mention it’s a real money saver too. If you need more reasons to come on board, here are another 5 digital marketing ideas to help you attract more potential clients.
1: Improve customer engagement & boost response rates up to 88% through combined communication
Combine your brand awareness efforts across multiple channels to truly get the most value out of digital communications. When executed properly, you’re able to:
Create a more seamless and connected experience. For instance, you can send potential customers an SMS/WhatsApp message that links to your real estate website.
If you don’t have a user-friendly website yet, you can also make use of our rich messaging capability to quickly create a beautiful "website-like" experience to display your property listings.
Engage different target audiences on their channel of preference, encouraging them to take the actions you want. Make it easy for home buyers to book an appointment with one of your property agents.
Our research shows that SMS messages, when used in combination with rich, personalised landing pages, lead to call-to-action and response rates as high as 88%. Add email marketing to the mix and you've covered all your bases.
2: Connect with customers through real-time, automated, two-way communication
Automated messaging saves you time and money. No more time-consuming and inaccurate manual processes. Let us help you automate your communications. With ready-to-use templates, setting up a repeatable and scalable process is simple. You’ll be able to create and send messages quickly and effectively across various digital mediums in minutes.
We’ve also enabled structured two-way text messaging* capabilities on our platform so you can easily engage with your customers with appropriate, automated responses. Your agents and clients can conduct mobile conversations to schedule appointments, ask questions, confirm their interest in a property listing, and much more. With this, you can manage thousands of two-way communications without needing more staff.
*Currently available in countries such as Australia, New Zealand and Singapore.
3: Gain a single view over all your communications
If you think it’s painful having to keep an eye on multiple marketing channels, it’s even worse having to stare at multiple dashboards and make sense of everything. That’s just needless hard work.
With the right digital communications platform, you don’t have to do any heavy lifting. We’ve got all your engagement metrics together – you can see the numbers and manage everything from one centralised hub. Save a significant amount of time on creating and sending messages, segmenting audiences according to what works best, and tracking the effectiveness of past communications.
We give you a single view of your customer interactions regardless of the channel you use. You can use these insights to further improve your business communications, which leads us to our next benefit.
4: Make data-driven decisions
Digital communications tools open your business up to a world of tangible data and insights you wouldn’t usually have when sending out traditional, paper-based messaging. Case in point: when was the last time a flyer that you’ve distributed told you something useful about the sales opportunities it landed? Probably never.
But our digital approach gives you insights. You can use these insights to create more personalised experiences for your customers and ensure your communications are tailored according to how your customers prefer to interact with your business. For instance, you may find that certain channels get higher engagement levels compared to others, or that the time of day in which you send out communications has an impact.
5: Save time and lower costs
Last but not least, do your agency a favour. We understand that the lack of resources is a major pain point for most individual business owners when it comes to adopting digital solutions. Many real estate companies are time-poor, and simply don’t have the software, staff, and resources to commit to complex communications management.
The right digital communications tools with automation and ready-to-use messaging templates can be set up easily and is ready to use in minutes. That means you’re able to connect with customers and build your prospect base in a way that’s both time and resource-efficient. Send more appealing messages, lower your costs, and increase engagement and outcomes simultaneously.
You might want to keep these ideas handy – we’ve summarised the 5 ways to benefit from digital communications above in a simple downloadable guide.
Communicate directly with buyers: that’s the Whispir advantage
The digital age has 101 ideas for you out there. Unfortunately, you have only 24 hours in a day. In a world where every property agent is fighting for the buyer’s attention, the solution that’ll translate your real estate marketing efforts into real, quantifiable results can be surprisingly simple: communicate directly.
The best marketing strategy isn’t the one with the latest, fanciest tactics. It’s the one that works. This means having direct access to the customer, being able to communicate directly, and proactively driving positive sales outcomes. We recommend downloading our eBook for a deeper dive to drive customer engagement through digital communication.
With Whispir, you’re not just sending messages. You’re tapping into a powerful tool that leverages automated, dynamic, and centralised digital communications solutions to reach the right person at the right time with the right message. We’ve worked with several companies throughout Southeast Asia and worldwide to deliver innovative and customised solutions.
The next big deal is waiting for you. Why not close more with Whispir?