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AIA Insurance: A case study

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Whispir Team


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9 July 2020
2 min read
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AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed, pan-Asian, life insurance group.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident, and health insurance and savings plans.

“I am a strong believer that an effective communication is the cornerstone to creating an engaged team, which can result in an increased engagement, boost productivity, and drive business growth.

This is why, I am constantly looking for ways to further deepen our engagement with more than 5,000 AIA Insurance Representatives. Whispir has provided my team with a platform to effectively communicate with every AIA Insurance Representative via the use of personalised videos and targeted messaging…”

Ms Wong Sze Keed, Chief Executive Officer, AIA Singapore.

As part of this commitment to excellence, AIA Singapore sought a platform as part of their systems upgrade, that could deliver an even more robust and flexible communications stack - capable of being used by multiple business units and teams who all had different needs.

As AIA Singapore continues to innovate to better engage customers, staff and agents, Whispir plays a vital role in enabling the relevant departments across the entire organisation to thrive and deliver more value to its stakeholders.

Using the Whispir platform, AIA was able to transform:

Business Continuity Management

Protecting thousands of staff every day

Life Operations

60% paper notification reduction

Contact Centres

Ensuring continuous Customer Satisfaction (CSAT) improvement


Reducing outage downtime for about 150 IT team members

Agency Operations

Over 5,000 stakeholders’ messages, personalised, at scale

AIA Singapore is committed to continuously innovating to meet customers’ long-term needs, and being an integral part of their life journey, enabling them to live healthier, longer, better lives!

Download the full AIA Insurance case study here.

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