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Itel International: A case study

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Andrew Fry

VP Asia

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12 Oct 2020
4 min read
A white man in his 30's wearing a suit and looking at a laptop

Founded in 1996, Itel International is a Pan-Asian provider of mid to senior-level executive search and assessment and has served numerous clients for nearly 20 years. They advise on recruiting and retaining outstanding professionals and help mitigate the risks associated with essential appointments.

A key focus of Itel has always been to assist companies that are expanding or new entrants to the Asian markets. To achieve this they have an excellent team of researchers and an extensive database of talented personnel to draw upon.

Itel’s prime areas of expertise reside within the telecommunication, networking, cloud computing, hosting, and software-related industry verticals, and they work extensively with companies both within Asia and beyond. Itel International operated its recruitment process under a traditional recruitment method which was long overdue for a digital transformation.

Previously, Itel’s candidate acquisition relied primarily on professional network platforms such as LinkedIn and optimizing communication outreach channels like InMail and email for engagement and candidate nurturing. For each role Itel sought to fill, anywhere from 30-50 candidates would be identified and processed for application. Of those, approximately 10 would be invited for an initial interview and two to three candidates would be nominated to proceed to meet with Itel’s client employer.

This outdated business process resulted in the high consumption of time resources and manual progression, with a reliance on external platforms to perform repetitive tasks. To manage a high time-resource requirement while increasing the organization’s growth, a streamlined and single-source communications platform was needed to digitize and automate the life cycle of sourcing and qualifying candidates for Itel’s clients.

Itel sought a multi-channel communications solution that would:

  • Provide seamless automation solutions for their human resources recruitment process and candidate journey

  • Be easily integrated into Itel’s Recruitment as a Service (RaaS) platform for operational efficiency

  • Shortlist and schedule interview appointments with prospect candidates with a robust, two-way communications channel

  • Capture hiring manager feedback and hiring decisions with advanced analytics

  • Operate using easy-to-deploy communications templates and workflows with customization when it comes to offers

  • Build a database of WhatsApp opt-in’s for future candidates to retain talent for future prospects

Using Whispir’s SMS to web capability, Itel can create rich content landing pages which allow for: 

  • Customizable personal messaging to each individual that can be reached via a candidate's mobile devices

  • Link to a web page or microsite for further job description and a company overview

  • Embedded video content to convey information in an audible and digestible format

  • Response components such as confirmation of interest and direct contact requests for faster turnaround times during the hiring process

Candidate Introduction and Criteria Fulfilment:

Leveraging the universal SMS format allows Itel to ensure a successful first point of contact while eliminating manual tasks.

Candidate Review:

Use the Whispir suite to receive, review and contact and progress successful candidates through the recruitment process. Using event-based workflows, Itel can inform both successful and unsuccessful candidates with appropriate key messages.

Whispir’s integration into Itel's RaaS platform and candidate journey offers its clients a comprehensive and precise recruitment experience. Using digital communications to power their RaaS platform, Itel’s executive database spans across the Asia Pacific region. Their automated capability affords their clients the advantage of increased speed to the job market in conjunction with accuracy in talent quality assurance.

With the advent of COVID-19, and the consequential global pivot to remote/ distant communications, innovative talent sourcing and digital candidate/employer engagement, will become the new norm, positioning Itel at the forefront of innovative recruitment for executive tier professionals.

How Whispir works for your recruitment and retention

Whispir's omnichannel communication platform is perfect for organizations that need to hire quality applicants - and fast - without adding more work to the mix. Like Itel International, you can use our low-code platform to create a unique candidate journey based on individual needs and best practices.

With the intelligent automation platform that Whispir provides, candidates can be automatically pulled into pre-defined workflows that hiring managers can use to better coordinate their outreach efforts. I.e., a strong candidate will move to a more personalized, primary workflow where they'll get immediate engagement with an HR professional, while others may move into a secondary workflow only to be utilized when stronger applicants become scarce.

Further leveraging artificial intelligence to create better communications, the Whispir platform offers a number of smart features (like Tone of Voice) to better craft messaging that is on-brand and delivered with the right intent.

The Whispir platform also helps business users avoid human error and eliminate routine tasks with:

  • Workspaces that allow internal teams (HR, training managers, leadership, etc.) to talk to one another and reduce information silo-ing

  • A cloud-based, centralized platform that makes process automation

  • simple to set up and deploy

  • A secure, and continually updated, ISO27001 certified platform to store and reach out to candidates

  • Drag-and-drop message building that makes the creation stage as easy and stress-free as possible

  • And more

When you're ready to update your business automation, our team is standing by to help you get up and running in no time.

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