{"id":1953,"date":"2023-10-12T22:17:29","date_gmt":"2023-10-12T11:17:29","guid":{"rendered":"https:\/\/whispir.wpengine.com\/?p=1953"},"modified":"2025-02-24T21:54:09","modified_gmt":"2025-02-24T10:54:09","slug":"the-great-marketing-debate-sms-vs-email","status":"publish","type":"post","link":"https:\/\/www.whispir.com\/en-au\/the-great-marketing-debate-sms-vs-email\/","title":{"rendered":"The Great Marketing Debate: SMS vs Email"},"content":{"rendered":"

A tale of two communication channels<\/p>\n

Businesses and marketers have always debated which communication channel was better: SMS or email. So, how do the two channels stack up? Let\u2019s find out.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Know your audience<\/span><\/p>\n

Treat recipients like humans, not numbers<\/span><\/p>\n

Personalize your messages as much as possible to stand out in a sea of cookie-cutter competitors. Any comms platform worth its weight will allow you to leverage unique names at the start of any email or text message thread.<\/p>\n

\"\"<\/p>\n

Use interactions to form connections<\/span><\/p>\n

Mention a previous purchase, thank them for visiting your website, or remind them about having met at an event.<\/p>\n

\"\"<\/p>\n

Provide multiple ways to stay in contact<\/span><\/p>\n

Do<\/span>
\n\u2022 Allow contacts to respond to messages.
\n\u2022 Provide links to landing pages that answer common questions
\n\u2022 Refer visitors to a chatbot
\n\u2022 Provide a form to fill out
\n\u2022 Supply additional resources with more conversion opportunities<\/p>\n

\"\"<\/p>\n

Turns out, SMS and email are both great at what they do. That means it\u2019s all relative \u2013 to your goals, your audience, and your current tech stack. However, SMS and email are just the start.<\/p>\n

Omnichannel: A solution for all<\/span><\/p>\n

According to\u00a0Turbify<\/a>, 80% of digital consumers use an average of six channels before making a purchase decision. It\u2019s also reported that consumers who engage with a brand through multiple channels spend more \u2013 by as much as 4 times.<\/p>\n

With Whispir, you can engage audiences via SMS, email, social, video, voice, and more.<\/p>\n

Read all about\u00a0Whispir\u2019s SMS marketing solutions.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A tale of two communication channels Businesses and marketers have always debated which communication channel was better: SMS or email. So, how do the two channels stack up? Let\u2019s find out. Know your audience Treat recipients like humans, not numbers Personalize your messages as much as possible to stand out in a sea of cookie-cutter […]<\/p>\n","protected":false},"author":5,"featured_media":1964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14],"tags":[],"study-solution-blog-resource":[],"solutions-blogs-resources":[],"features-blogs-resources":[],"topic":[87],"industry":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-insights","topic-tips-and-insights","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/posts\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":0,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/media\/1964"}],"wp:attachment":[{"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/tags?post=1953"},{"taxonomy":"study-solution-blog-resource","embeddable":true,"href":"https:\/\/www.whispir.com\/en-au\/wp-json\/wp\/v2\/study-solution-blog-resource?post=1953"},{"taxonomy":"solutions-blogs-resources","embeddable":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