{"id":2063,"date":"2023-07-10T22:17:30","date_gmt":"2023-07-10T12:17:30","guid":{"rendered":"https:\/\/whispir.wpengine.com\/?p=2063"},"modified":"2024-11-20T18:22:59","modified_gmt":"2024-11-20T07:22:59","slug":"sms-messaging-in-australia-is-changing-for-the-better","status":"publish","type":"post","link":"https:\/\/www.whispir.com\/en-au\/sms-messaging-in-australia-is-changing-for-the-better\/","title":{"rendered":"SMS Messaging in Australia is changing, for the better"},"content":{"rendered":"<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">The Australian Communications and Media Authority (ACMA) are\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.acma.gov.au\/compliance-priorities\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">prioritising combating SMS scams in 2023-24.<\/span><\/a>\u00a0ACMA are adding pressure to telcos and the communication industry, enforcing existing rules through initiating investigations and penalising companies who do not oblige.\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.9news.com.au\/national\/commonwealth-bank-fined-3-point-55-million-for-spam-breaches\/59a09291-7b54-4b81-ab83-f021def3bcd3\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">The Commonwealth Bank of Australia (CBA) being the latest victim, reckoning a $3.55 million penalty.<\/span><\/a><\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Supporting these actions is the announcement earlier this year from\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.infrastructure.gov.au\/department\/media\/news\/major-action-taken-against-scams-2023-24-federal-budget\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">the Australian Federal government investing $10 million to launch Australia\u2019s SMS Sender ID Registry<\/span><\/a>. Sender IDs are \u201cfrom\u201d identifiers and displayed when sending a SMS. In Australia, it is popular for businesses to use their company names so they appear when sending a SMS to their customers.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">So then, why is SMS messaging still on the trajectory to grow in usage and in business budget investment when it\u2019s changing? SMS remains our most popular channel used in Whispir. Open rates on text messages remain extremely high, 98%.\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/en-au\/capabilities\/workflows\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">Combined with intentional workflow automation<\/span><\/a>; businesses are guarantee reach and engagement. As a result, SMS messaging isn\u2019t going away.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">We explain how to overcome these changes, what the rules are and how to take advantage of these stricter regulations to build trust now and into the future with your customers of today.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\"><span class=\"font-bold\">What\u2019s changing and how does it impact you?<\/span><\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Marketing messages rules remain unchanged:<\/p>\n<ul class=\"RichText_UnorderedList__QrZdu text-body text-primary\">\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Senders must have consent<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Senders must include their contact details in the messages<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Provide a opt out option to \u2018stop\u2019 receiving these messages<\/p>\n<\/li>\n<\/ul>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">In the next 6 months; telcos and communication companies will be taking the actions to prevent scams through monitoring and managing Sender ID misuse or impersonation. In some cases, SMSs will be blocked or registration will be required with an expectation to only get stricter overtime, likely\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/en-au\/blog\/singapore-moves-to-block-scam-text-messages-australia-could-do-the-same\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">following trends overseas.<\/span><\/a><\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\"><span class=\"font-bold\">Take Advantage of using Sender IDs for SMS Messaging:<\/span><\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Personalising the display of \u2018who\u2019 a message has been sent from is a valuable strategy to boost engagement, build trust through credibility and establish a personal relationship with your customers.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Businesses that send messages, utilising a Sender ID already see their messages opened sooner. We see 20% more messages sent from Whispir utilising Sender IDs.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Majority of Whispir customers customise their Sender IDs, taking the extra steps to control Sender ID per country to dynamically adapt to international regulations in one send.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\"><span class=\"font-bold\">How do I adapt?<\/span><\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">There are best practices to follow when picking your Sender ID. You have the potential to unlock a positive connection to your brand name by keeping Sender ID consistent and being deliberate with your messages.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">This impact will only be greater as Australians and the rest of the world rebuild their trust in SMS messages as they watch their governments and regulatory bodies taking scam prevention head on and holding the industry and telcos responsible worldwide.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">We will see a decrease in scam activity. In Singapore, we saw a<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.imda.gov.sg\/resources\/press-releases-factsheets-and-speeches\/press-releases\/2023\/enhanced-measures-against-scam-sms\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"underline\">\u00a064% decrease of scam SMS reported after<\/span><\/a>\u00a09 months launching their regime. As a legitimate organisation, now is the time to take advantage of having a trusted Sender ID set up.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">We are a communications platform that\u2019s committed to building communication with people like people, starting with curating your brands identity through Sender ID that scales globally.<\/p>\n<h3 class=\"ts-h3 text-primary | mt-[1.14em] first:mt-0\">Talk to one of the experts<\/h3>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">With a full suite of mobile-integrated tools, you can drive business efficiency and audience engagement easily.\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/en-au\/request-a-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Request a demo<\/a>\u00a0and see how Whispir can streamline your business communications &#8211; all from one easy-to-use platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Australian Communications and Media Authority (ACMA) are\u00a0prioritising combating SMS scams in 2023-24.\u00a0ACMA are adding pressure to telcos and the communication industry, enforcing existing rules through initiating investigations and penalising companies who do not oblige.\u00a0The Commonwealth Bank of Australia (CBA) being the latest victim, reckoning a $3.55 million penalty. Supporting these actions is the announcement 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