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FEPOC outperforms industry standard email open rates by up to 63% using Whispir

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Oliver Crombach

Global Head of Inside Sales

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7 Sep 2021
2 min read
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Since 1960, the Federal Employee Program Operating Center (FEPOC) has been providing health insurance and services to federal employees. Working in association with BlueCross BlueShield, FEPOC currently helps cover more than 5.5 million employees across the US.  

One of their key functions as a business is to communicate with their members about special programs, important upcoming dates, available benefits and incentives, and tips on staying fit and healthy. With a varied and widespread group of members to communicate with, sending out messages in an effective and engaging way was challenging, and required the best email marketing software solution possible to achieve a positive result.

FEPOC needed a communication and email marketing platform that:

  • Sent messages in a timely, engaging, and connected way.

  • Made it easy to set up marketing automation, to create efficiencies that save time and money.

  • Spoke to a broad range of target audiences, across more than 5.5 million individuals with different preferences and needs.

  • Track email deliverability and engagement levels, to ensure future marketing emails are better in tune with their mailing list

  • Link emails to other channels, such as purpose-built landing pages and social media posts (all built within the Whispir platform), to broaden their efforts.

How FEPOC is using Whispir to boost member engagement

Through Whispir, FEPOC has radically improved its communications. They’ve been able to:

  • Improve engagement levels, outperforming the industry standard open rate for emails by up to 63%.

  • Automate comprehensive email marketing campaigns that include sending an average of 3-5 million emails per month.

  • Use data from our email marketing software to better understand their target audiences, segment them accordingly, and use A + B testing to continue to fine-tune their email marketing efforts.

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“Last year, we sent over 30 million targeted emails to our members along with SMS messages. This enabled us to allow our members to use their preferred methods of communication to inform them when they may have important messages or documents to be viewed.   

[It also] helps to drive members to the MyBlue Website and Mobile Application resulting in further communication and self-help services to keep call center volumes low.”

- Alina Koos, Delivery Product Manager, FEPOC

Whispir's advanced features make it possible to create beautifully-designed email campaigns, design comprehensive email automation workflows, connect with your contact list on a whole new level, see how your successful marketing efforts are in real-time, and deliver messages at the right time, to the right people.

Learn more about how FEPOC uses Whispir by downloading our complete case study.

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