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George Weston Foods: A case study

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Jul 27, 2020
3 min read
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George Weston Foods Limited (GWF) is one of Australia and New Zealand’s largest food manufacturers. The manufacturer employs over 6,000 people across 78 sites. As part of its parent organization, the entire corporation is the fourth largest fast-moving consumer goods (FMCG) company in the world. George Weston Foods is a wholly-owned subsidiary of Associated British Foods Plc (ABF), a diversified international food, ingredients, and retail group with operations including sugar, agriculture, grocery, and ingredients. They employ over 100,000 people in 46 countries.

To learn more, visit the GWF website.

George Weston Foods Australia was already on its digital transformation path when it integrated Whispir’s automated workflow platform to boost its business communications.

Their motivation for the Whispir platform was to satisfy the organization’s need for an all-encompassing communications strategy that leveraged internal communications as much as it did external communications. Having streamlined numerous areas of the business with automated processes and resource-saving initiatives, George Weston Foods was looking to leverage innovative communication technology to continue modernizing its operations and deliver a competitive edge.

“At GWF our Business unit drives their own direction, the Whispir platform has been seen to be a tool that all can utilise. From HR through Ops and Customer Service/ Sales we are adapting the one platform to meet our different needs” - Michael Hull, Vendor and Risk / Business and Architecture Team Lead, Business & Technology Service

To aid George Weston Foods in realizing the potential and capability of their Whispir contract, best practices and use cases were put forward to empower George Weston Foods to further leverage Whispir to transform their organization. Initially deployed as a tool to facilitate George Weston Foods’ business continuity plan (BCP),

George Weston Foods has since widened its use case scope of the Whispir platform to meet organizational goals. Using the Whispir platform, George Weston Foods has further improved the effectiveness of its communications capability. Deployed across five brands, in multiple departments, the versatility of Whispir’s communications platform affords George Weston Foods a powerful, robust, and effective communications tool.

Business continuity plan

  • Emergency communications platform for potential business disruption

Streamlining operational processes

  • Notifications of product short supply

  • Staff updates across the entire organization

  • Pricing changes for customers

Customer service NPS

  • Customer service replies

  • Customer surveys

Efficient employee engagement practices

  • Team rostering

  • Training and education for team members

  • Lone worker “R U Safe” check-in

As a result, George Weston Foods is able to not just manage their organization more effectively but respond to interpersonal communication needs as they happen. In a company with over 6,000 employees, and more than 78 sites (some that are as large as 8 football fields), the Whispir platform provides digital readiness that empowers George Weston Foods to run uninterrupted plant and office operations, including staff compliance, training, and other HR measures. Download the full case study here

The Whispir platform excels at delivering streamlined communication processes for organisations. By running on Amazon Web Services, our clients go from data to action. Whispir is enhanced to deliver even more intelligent workflows without the need to write any additional code or invest in additional technical labor.

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