It’s a frustration most HR professionals know all too well; you’ve finally found the perfect candidate for a role and made them an offer they can’t refuse, only to discover they’ve already been snapped up by a competitor. With top talent only staying on the market for an average of 10 days, there’s little room for error if you want to secure your preferred candidate.
Time is clearly of the essence, so being able to rapidly deploy effective and engaging communications to candidates throughout the recruitment process can make all the difference. Here are 4 easy steps to help you do just that.
1. Automate your talent acquisition communications
There are many touchpoints involved in the recruitment process. In fact, most candidates will interact with you 14 times before they make a final decision on whether they want to work with your company.
Manually sending out messages for each stage in this journey is incredibly time inefficient. Not only does that mean it’s costly for you and your business, but it also increases the risk of you losing out on your favourite candidates because you weren’t quick enough.
Automating these communications, so that they’re automatically sent when certain events and triggers occur, is an incredibly efficient solution. Automated communications can include anything from a message confirming the receipt of an application (which can provide peace of mind and engage with a candidate from the get-go), to a request for a formal interview that’s automatically sent once you’ve successfully pre-screened a candidate.
2. Have templated messages ready to go
Not all HR communications are going to be perfectly mapped out and able to be automated. For those outliers, having pre-approved and designed templates ready to go can provide a time-effective way of communicating with your candidates.
Aside from speed, another advantage of templates is that you can ensure your communications stay on-brand and professional-looking across the board, no matter how quickly you’ve got to get that message out the door.
3. Tap into the power of SMS
Emails have long been considered a professional mode of communication, so it’s natural that they’re often the preferred channel for HR professionals throughout the talent acquisition process. And while email does have its place – particularly for formal messages such as letting a candidate know if they did or didn’t get a job – SMS is an incredibly powerful tool that shouldn’t be overlooked.
SMS has some impressive stats to its name; 98% open rates, 90% of which are opened within 3 minutes of delivery, and 750% higher response rates than emails, just to name a few.
When appropriate, SMS can be great for quickly getting the attention of your favourite candidates, and even getting them to complete actions such as confirming an interview. Because you’re using their preferred channel, they’ll be more likely to engage with your message, making it a more effective method for deploying those crucial talent acquisition communications.
4. Keep top talent on file for future roles
Sometimes a great candidate isn’t quite the right fit for a particular role. That doesn’t mean they won’t be in the future, though. Keeping them on file for future roles is not only a great way of nurturing long-term relationships with a diverse talent pool, but also makes it possible to quickly respond to the hiring needs of your company as they crop up.
Get your candidate communications right with the help of Whispir
Whispir was designed to help companies elevate their communications. Our multi-channel platform makes it possible to quickly design and send beautiful communications, without losing that human touch.
Use smart automation to save time, pre-approved templates to keep your message consistent, and real-time data and insights to continually improve your candidate experience.