{"id":1480,"date":"2018-11-12T22:17:31","date_gmt":"2018-11-12T11:17:31","guid":{"rendered":"https:\/\/whispir.wpengine.com\/how-to-use-sms-for-business-communications\/"},"modified":"2025-02-11T22:18:05","modified_gmt":"2025-02-11T11:18:05","slug":"how-to-use-sms-for-business-communications","status":"publish","type":"post","link":"https:\/\/www.whispir.com\/en-us\/how-to-use-sms-for-business-communications\/","title":{"rendered":"How to use SMS for business communications"},"content":{"rendered":"<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">SMS messaging, short for &#8220;short messaging service,&#8221; is a universal tool that can be used and delivered to any mobile phone number. This can be incredibly useful in business communication, as it can be sent to rural and metro areas, as well as areas with poor internet connections.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">So why are SMS text messages great for marketing and engagement? By nature, an SMS message is short and offers concise, clear communications with consumers and colleagues. By using responsive\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/features\/bulk-sms\" target=\"_blank\" rel=\"noopener noreferrer\">bulk\u00a0<\/a><a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/features\/bulk-sms\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a>\u00a0messaging platforms, you can use predefined contact information to target different types of demographics, then steer clear of the typical inundation of replies and messages that are synonymous with IM group chats.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">An\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/channels\/sms\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a><a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/channels\/sms\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0platform<\/a>\u00a0also saves the recipients from receiving replies and responses from all other senders. Think of it this way, while email tends to be synonymous with spam, text messaging is not. SMS notifications will typically always prompt a user to take action.<\/p>\n<h3 class=\"ts-h3 text-primary | mt-[1.14em] first:mt-0\">How can this benefit my business?<\/h3>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Utilizing SMS marketing for business communications can be used in many different ways including notifications, reminders, surveys, deadlines, and more.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Moreover, you can improve customer service and decrease call center volume and costs.\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/channels\/sms\" target=\"_blank\" rel=\"noopener noreferrer\">SMS for business communications<\/a>\u00a0is cost-effective and measurable. You can track and record consumer communications and interactions via an SMS short code &#8211; which is typically a five to eight-digit number used to address messages in businesses.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">So, what are some of the scenarios that you can use short text messages for? There are so many possibilities, it\u2019s almost impossible to list them all. However, here are some key areas you can deploy SMS messaging:<\/p>\n<ul class=\"RichText_UnorderedList__QrZdu text-body text-primary\">\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Customer interaction<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Internal messaging<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Crisis communications<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Build brand awareness<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Build purchase intent<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Promote timely offers<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">Nurture customer loyalty<\/p>\n<\/li>\n<li>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">And more<\/p>\n<\/li>\n<\/ul>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">By integrating SMS and web-powered forms and microsites, you will make your messaging funnel and tactics impactful. And therefore, meaningful. By collecting and leveraging approved personal information, you increase your ability to create personalized and engaging customer journeys.<\/p>\n<p class=\"ts-body text-primary mt-[1.5em] first:mt-0\">This is where Whispir comes in. Using our cloud-communications workflows studio, you can create automated workflows that harness the ability to send key messages to customers via SMS on iOS and Android devices. This can include further links such as URLs to purpose-built landing pages, providing your audience with a dynamic, interactive layer to your communications.<\/p>\n<h3 class=\"ts-h3 text-primary | mt-[1.14em] first:mt-0\">The power of SMS<\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2101\" src=\"https:\/\/whispir.wpengine.com\/wp-content\/uploads\/sites\/3\/2024\/07\/SMS-Overview-300x168.png\" alt=\"\" width=\"821\" height=\"460\" srcset=\"https:\/\/www.whispir.com\/en-us\/wp-content\/uploads\/sites\/3\/2024\/07\/SMS-Overview-300x168.png 300w, https:\/\/www.whispir.com\/en-us\/wp-content\/uploads\/sites\/3\/2024\/07\/SMS-Overview-768x430.png 768w, https:\/\/www.whispir.com\/en-us\/wp-content\/uploads\/sites\/3\/2024\/07\/SMS-Overview.png 828w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p>With SMS messages read within 5-6 seconds, and open rates of 98%, it&#8217;s always a good time to leverage a short message service.\u00a0<a class=\"underline font-bold text-body text-primary\" href=\"https:\/\/www.whispir.com\/en-us\/capabilities\/sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">Find out how Whispir makes SMS messaging a breeze.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS messaging, short for &#8220;short messaging service,&#8221; is a universal tool that can be used and delivered to any mobile phone number. This can be incredibly useful in business communication, as it can be sent to rural and metro areas, as well as areas with poor internet connections. So why are SMS text messages great 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