Of course, that all sounds great, but like any business looking to be strategic with their communications, some proof is required. And, we have just the thing to help \u2013 our\u00a02023 SMS Marketing Report & Buyer\u2019s Guide<\/span><\/a>.<\/p>\n Now, let\u2019s look at why you should be sending text messages if you want to see a high ROI.<\/p>\n If you\u2019re not currently reading this on your phone, then you\u2019re already\u00a0in the minority<\/span><\/a>. In fact, the majority of your customers are spending most of their time on mobile \u2013\u00a0an extra 23 minutes per day since 2018<\/span><\/a>. Talk about undivided attention.<\/p>\n Plus, with\u00a082% of U.S. smartphone owners reading every SMS they\u2019re sent<\/span><\/a>, there\u2019s no channel quite like SMS when it comes to getting your messages out. When it comes to marketing, this is often the most important aspect \u2013 the views \u2013 right after the treasured conversion. For\u00a0not-for-profits and charity organizations<\/span><\/a>, simply getting the message read can make all the difference when it comes to donor engagement.<\/p>\n SMS is the fastest and most reliable method for getting recipients to take timely action. SMS messaging is particularly advantageous for B2C outfits, as many campaigns are driven around specific holidays, inventory changes, specific events, cultural happenings (TV shows, political changes, etc.), as well as upcoming deals and last-minute sales.<\/p>\n According to\u00a0HubSpot<\/span><\/a>\u2019s collection of marketing stats, 40% of consumers say they have at least 50 unread emails in their inboxes, which means you can\u2019t afford to let your messages sit in an email inbox until long after your sale or CTA has expired.<\/p>\n Projected at\u00a07.26 billion mobile users in 2022<\/span><\/a>, mobile engagement only continues to increase year over year. In fact, it\u2019s estimated that only\u00a03% of the world\u2019s population is currently without a smartphone<\/span><\/a>. Paired with near-100% open rates, businesses engaging in SMS communication can expect an all-but-guaranteed ROI for their efforts.<\/p>\n For businesses looking to create long-term loyalty and access the most influential demographic, it\u2019s worth noting that in 2021,\u00a028% of 18\u201329-year-olds in the U.S. were solely\u00a0<\/span><\/a>smartphone-dependent. This means they\u2019re not accessing the internet on anything other than their phone, which also means your text messages are bound to catch them right where they are.<\/p>\n While email allows you to specify per contact, it comes with a mountain of limitations, including spam triggers, outdated user addresses, firewalls, and the list goes on. Meanwhile, with\u00a0bulk SMS deliverability rates reaching 94%<\/span><\/a>, you can all but guarantee you\u2019re not missing any eyes or ears on your communications.<\/p>\n According to\u00a0McKinsey & Company<\/span><\/a>, 71% of consumers expect a personalized experience, which means you should be leveraging business SMS software that allows you to boost engagement with branded, easy-to-build communications \u2013 without any additional coding or technical staff required. Essentially, doing more with less.<\/p>\n Features you should look for in\u00a0an SMS platform<\/span><\/a>\u00a0include drag-and-drop message builders, templates that can be easily rebranded and deployed quickly, artificial intelligence that helps you write messages that are on-tone, and rich personalization functionalities, to name a few.<\/p>\n So far, we\u2019ve discussed\u00a0the power of SMS<\/span><\/a>, but let\u2019s really dig into the differences between the two powerhouse communication channels used today \u2013 SMS and email.<\/p>\n Did you know:<\/span><\/p>\n (Source: Gartner<\/span><\/a>)<\/p>\n Additionally,\u00a0Statista<\/span><\/a>\u00a0reports that in December of 2021, spam messages accounted for 45.37 percent of email traffic. This means it\u2019s likely that your email messages aren\u2019t being read at all.<\/p>\n Not to mention, according to\u00a0LinkedIn<\/span><\/a>, consumers are 4.5x more likely to reply to an SMS marketing message than a marketing email, and 86% of businesses who use texting find it generates higher engagement than email.<\/p>\n1. Increased visibility<\/span><\/h3>\n
2. Swift interactions<\/span><\/h3>\n
3. Large recipient pool<\/span><\/h3>\n
4. Personalized outreach<\/span><\/h3>\n
5. Better results (vs email)<\/span><\/h3>\n
![\"\"](\"https:\/\/whispir.wpengine.com\/wp-content\/uploads\/sites\/3\/2024\/07\/SMSvsEmailResponseRate_Graphic-300x69.png\")
<\/div>\nBonus benefit: Instant mobile payments<\/h3>\n