{"id":1966,"date":"2022-02-09T22:17:29","date_gmt":"2022-02-09T11:17:29","guid":{"rendered":"https:\/\/whispir.wpengine.com\/?p=1966"},"modified":"2025-02-13T21:59:24","modified_gmt":"2025-02-13T10:59:24","slug":"6-bulk-sms-best-practices-to-follow","status":"publish","type":"post","link":"https:\/\/www.whispir.com\/en-us\/6-bulk-sms-best-practices-to-follow\/","title":{"rendered":"6 bulk SMS best practices to follow"},"content":{"rendered":"

SMS messaging is an incredibly powerful tool for businesses. SMS open rates are as high as 98% (compared to 20% for emails), providing an incredible opportunity to get your message across to a broad audience. SMS messaging also\u00a0has a 750% higher response rate than emails<\/span><\/a>, ensuring the efforts you put into your bulk SMS campaigns can result in true engagement.<\/p>\n

Before you jump headfirst into creating an SMS marketing strategy, it\u2019s important to consider the most effective methods for doing so. For bulk SMS, there are some key best practices you should follow:<\/p>\n

    \n
  1. \n

    Get permission from your audience<\/p>\n<\/li>\n

  2. \n

    Send messages at the right time<\/p>\n<\/li>\n

  3. \n

    Be concise and goal-focused<\/p>\n<\/li>\n

  4. \n

    Personalize your message<\/p>\n<\/li>\n

  5. \n

    Create a two-way conversation through automation<\/p>\n<\/li>\n

  6. \n

    Don\u2019t send too many messages<\/p>\n<\/li>\n<\/ol>\n

    To help you understand how to apply each of these bulk SMS best practices to your own business, we\u2019ve addressed each one below.<\/p>\n

    1. Get permission from your audience<\/span><\/h2>\n

    Security is a key component of any digital communication. One way to quickly turn your audience off is by sending unsolicited messages, without first asking them to \u2018opt-in\u2019. Depending on where your business is located, this may even be a legal requirement.<\/p>\n

    As well as first asking if people want to receive SMS messages, it\u2019s important to include an option to opt-out in all of your text messages, just as you would include an \u2018unsubscribe\u2019 option at the end of emails.<\/p>\n

    2. Send messages at the right time<\/span><\/h2>\n

    If you want to get the best possible engagement from your audience, timing is integral. No one wants to be woken up at 6 am by a text message promoting an upcoming sale – so keeping commercial messages within reasonable business hours is a must.<\/p>\n

    Outside of that, it really depends on your business and your audience to determine what times are best. Using\u00a0a platform that allows you to track engagement levels<\/span><\/a>\u00a0makes it easy for you to measure how well your bulk SMS messages are received and do some trial and error to determine which timeslots are most effective.<\/p>\n

    3. Be concise and goal-focussed<\/span><\/h2>\n

    It goes without saying that text messages provide less real estate than emails to get your message across. You don\u2019t want to overwhelm your audience with long, confusing messages. Instead, it\u2019s important that you create SMS text messages that are concise, to the point, and oriented toward the goal you\u2019ve created for your bulk SMS campaign.<\/p>\n

    This goal can be anything from converting leads to receiving feedback and information back from your audience.<\/p>\n

    4. Personalize your message<\/span><\/h2>\n

    71% of consumers are frustrated when a shopping experience isn\u2019t personalized, and\u00a080% of consumers are more likely to make a purchase from a brand<\/span><\/a>\u00a0that provides personalized experiences. In other words, incorporating personalization into your bulk SMS strategy is incredibly beneficial.<\/p>\n

    To design an experience that\u2019s individualized for each of your consumers, you first need to understand and define them.\u00a0Contact management<\/span><\/a>\u00a0is great for this, as it allows you to segment your audiences according to certain demographics or criteria (for example, grouping everyone who has made a certain recent purchase), and build out bulk SMS messages accordingly.<\/p>\n

    5. Create a two-way conversation through automation<\/span><\/h2>\n

    There\u2019s little to no point in sending out bulk SMS messages en masse without then being available to collect and answer responses you may get. This is particularly the case if you\u2019re requiring an answer from people, such as confirmation of an appointment or the recipient\u2019s safety.<\/p>\n

    Of course, when dealing with sending messages in bulk, it\u2019s impossible to be able to manually monitor and respond to messages you receive back. This is where automation comes into play, and can be a key way to continue the conversation without losing momentum or personalization.<\/p>\n

    When\u00a0designing your automated message journey<\/span><\/a>, it\u2019s important to consider\u00a0responses that sound natural, conversational, and relevant<\/span><\/a>\u00a0to the original bulk SMS you\u2019ve sent out.<\/p>\n

    6. Don\u2019t send too many messages<\/span><\/h2>\n

    As with any marketing effort, you don\u2019t want to overdo it and \u2018spam\u2019 your audience. A great way to make sure you\u2019re not sending too many bulk SMS messages is to make sure each text you send is attached to your overall goal, brings value, and doesn\u2019t repeat previous messages when it\u2019s unnecessary or unhelpful to do so.<\/p>\n

    If you value the age-old idiom of \u2018less is more\u2019, you\u2019ll find that you can keep your bulk SMS campaigns fresh and engaging.<\/p>\n

    Create and send engaging, data-driven bulk SMS messages<\/span><\/h2>\n

    Sending messages in bulk doesn\u2019t mean you have to lose that personal touch. By utilizing these 6 bulk SMS best practices, you can communicate with your customers, employees, or community with messages that are truly engaging, meaningful, and human-centric.<\/p>\n

    It\u2019s the perfect way to scale your communications, alleviating pressure on your teams, while still reaching and connecting with a broad audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

    SMS messaging is an incredibly powerful tool for businesses. SMS open rates are as high as 98% (compared to 20% for emails), providing an incredible opportunity to get your message across to a broad audience. SMS messaging also\u00a0has a 750% higher response rate than emails, ensuring the efforts you put into your bulk SMS campaigns […]<\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42],"tags":[],"study-solution-blog-resource":[],"solutions-blogs-resources":[],"features-blogs-resources":[92],"topic":[152,87],"industry":[141],"class_list":["post-1966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-text-messaging","features-blogs-resources-bulk-sms","topic-sms-text-messaging","topic-tips-and-insights","industry-marketing","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/posts\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":0,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/tags?post=1966"},{"taxonomy":"study-solution-blog-resource","embeddable":true,"href":"https:\/\/www.whispir.com\/en-us\/wp-json\/wp\/v2\/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