SMS has greater cut through than any other method of mobile communication. This immediacy of communication is perfect for time-critical situations or events.
With an estimated 50% of digital commerce being transacted on mobiles, it is easy to see how your audience is increasing their interaction with organizations via mobile.
SMS can be more secure than email, as it does not contain attachments and is not subject to spam filters.
SMS does not require internet access and consequently can be very effective when 3G and 4G signals are not reliable.
Email provides a consistent global standard for corporate communication, and the ease of use means over 100 billion business messages are exchanged this way every day. This sheer contact volume makes it difficult to gain attention and inspire action in your audience.
How can you improve response? SMS helps your business cut through the noise and content overload people experience daily, and increase the speed of notification when urgent communication is required.