Another month of interesting news and information from the Communications Applications and Mobile Marketing industries. Here are some of the best articles the team from Whispir read in September.
1) Mobile Marketing Watch, Michael Essany
Summary: OpenMarket polled 500 millennials about their use of SMS communications with businesses. Mr. Essany summarizes the report.
Summary: Invoca's Laura Scierbert writes that because of mobile device, "The way we shop, research, connect with friends, move around, and ultimately, obtain whatever we need has been forever changed." Read the article to learn how.
3) BrandinginAsia.com, Bobby McGill
Summary;According to the Pew Research Center, smartphone penetration for Koreans ages 18 and 34 is 100%. Mr. McGill interviews several executives to learn how this affects their integrated marketing strategies.
4) PaymentWeek.com, Tom Groenfeldt
Summary: Retail consumers have shown an active interest in engaging with brands and offering information, according to data from 451 Research. Mr. Groenfeldt lists some strategies retailers can consider implementing to enhance their mobile marketing campaigns.
5) Geekwire.com, Nat Levy
Summary: So you may have seen that Whispir made a little news ourselves last week, announcing we had raised AUD $11.75 million (USD $8.75 million). We received coverage worldwide, with Geekwire focusing on the U.S. angle.
If you see an interesting article on Communications Applications, Mobile Marketing, Customer Engagement, Crisis Response or Staff Communications, let us know by tweeting us @whispir.