Whispir Industry News of the Month

Whispir Industry News of the Month

Another month of interesting news and information from the Communications Applications and Mobile Marketing industries. Here are some of the best articles the team from Whispir read in September.

1) Mobile Marketing Watch, Michael Essany

Study: Texting is the Most Preferred Channel for Two-Way Business-to- Millennial Communications

Summary: OpenMarket polled 500 millennials about their use of SMS communications with businesses. Mr. Essany summarizes the report.

2) HospitalityNet.org, Laura Scierbert (@Lscherbs)How Mobile Is Redefining the Path to Purchase.

Summary: Invoca's Laura Scierbert writes that because of mobile device, "The way we shop, research, connect with friends, move around, and ultimately, obtain whatever we need has been forever changed." Read the article to learn how.

3) BrandinginAsia.com, Bobby McGill

(@LSCHERRBS): Marketing in Korea is all about the Small Screen, Mobile Strategy a Must

Summary;According to the Pew Research Center, smartphone penetration for Koreans ages 18 and 34 is 100%. Mr. McGill interviews several executives to learn how this affects their integrated marketing strategies.

4) PaymentWeek.com, Tom Groenfeldt


The Do's and DonT's of Mobile Retail Marketing

Summary: Retail consumers have shown an active interest in engaging with brands and offering information, according to data from 451 Research. Mr. Groenfeldt lists some strategies retailers can consider implementing to enhance their mobile marketing campaigns.

5) Geekwire.com, Nat Levy

(@NATJLEVY): Australian communications app builder Whispir lands $9M in funding, unveils Seattle office

Summary: So you may have seen that Whispir made a little news ourselves last week, announcing we had raised AUD $11.75 million (USD $8.75 million). We received coverage worldwide, with Geekwire focusing on the U.S. angle. 

If you see an interesting article on Communications Applications, Mobile Marketing, Customer Engagement, Crisis Response or Staff Communications, let us know by tweeting us @whispir.

Whispir Industry News of the Month
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