Cairns Regional Council: Digitising communications to save money, time and resources
Overview
Cairns Regional Council is a local government that previously consisted of three local government areas.
The challenges
In order to communicate with the region, Cairns Regional Council would spend up to $800,000 annually on postage, sending letters across the city.
As the majority of letters would be thrown out by the residents, it was an unreliable platform to send. This method of communication is environmentally unfriendly, costly, and unreliable. In an effort to save funds and avoid a waste of resources, the regional council required a reliable, robust, and digital-based platform that could be easily accessible to the Cairns community.
The solutions
Intelligent communications
Whispir implemented an emergency communications platform, targeting specific audiences in specific parts of the city. Ensuring effectiveness, Whispir’s platform enables targeted communications, with the ability to track and monitor responses via the web.
Digital workflows reduce paper processes
Moreover, Cairns Regional Council reduced paper waste and money spent on printing. Effective and targeted communications have improved efficiency and decreased environmental wastage and spending.
