Since 1960, the Federal Employee Program Operating Center (FEPOC) has been providing health insurance and services to federal employees. Working in association with BlueCross BlueShield, FEPOC currently helps cover more than 5.5 million employees across the US.
The challenge
One of FEPOC's key functions as a business is to communicate with its members about special programs, important upcoming dates, available benefits and incentives, and tips on staying fit and healthy. With a varied and widespread group of members to communicate with, sending out messages in an effective and engaging way was challenging, and required the best email marketing software solution possible to achieve a positive result.
FEPOC needed a communication and email marketing platform that:
Sent messages in a timely, engaging, and connected way
Made it easy to set up marketing automation to create efficiencies that save time and money
Spoke to a broad range of target audiences, across more than 5.5 million individuals with different preferences and needs
Track email deliverability and engagement levels to ensure future marketing emails are better in tune with their mailing list
Link emails to other channels, such as purpose-built landing pages and social media posts (all built within the Whispir platform), to broaden their efforts
“Last year, we sent over 30 million targeted emails to our members along with SMS messages. This enabled us to allow our members to use their preferred methods of communication to inform them when they may have important messages or documents to be viewed.
[It also] helps to drive members to the MyBlue Website and Mobile Application resulting in further communication and self-help services to keep call center volumes low."
- Alina Koos, Delivery Product Manager, FEPOC
The Solution
Personalised, targeted emails
Through Whispir, FEPOC has radically improved its communications. They’ve been able to improve engagement levels, outperforming the industry standard open rate for emails by up to 63%.
Automation
Leveraging the platform’s automation capabilities, they have been able to activate comprehensive email marketing campaigns that include sending an average of 3-5 million emails per month.
Smart reporting
Using data from our email marketing software, FEPOC is able to better understand its target audiences, segment them accordingly, and use A/B testing to continue to fine-tune its email marketing efforts.
Learn how FEPOC leverages Whispir by downloading our full case study
