Customer stories

LMNO: Improving marketing initiatives through multichannel communications

Overview

LMNO, formerly known as The Marketing Den, has been providing creative campaigns in Canada and around the world for over 40 years. Located in picturesque Saskatchewan, LMNO is the largest marketing agency in the province. The agency handles advertising, digital marketing, and branding for operations such as home lotteries, mining, and telecommunications companies.

The challenge

LMNO used SMS marketing to engage previous lottery supporters and remind them of upcoming competitions. The messaging platform they had was outdated and couldn’t support tracking, reporting, or auditing.

Additionally, Canada enforces strict privacy laws, which is one of the major issues that LMNO faced. While handling contact information for hundreds of thousands of lottery customers, their “opt-out” requests were going out of control. LMNO’s clients detailed reporting requirements for them to document the performance of their campaigns.

In need of a powerful, robust, and high-impact platform that could support the high levels of contacts and updates sent out, LMNO turned to Whispir, in conjunction with Twilio.

I realised our former vendor was very outdated and wasn’t able to offer the robust reporting and other features Whispir provides. Whispir has opened the door for new forms of inbound marketing - like contesting - giving us creative ways to build brand awareness and subscriber basis."

- Paige UnRuh, Senior Account Manager, LMNO

Paige UnRuh, LMNO’s Senior Account Manager

The solution

API integration
Whispir implemented an advanced and high-impact platform, integrated with automated API that’s flexible enough to support any future marketing operations via a MicroApp. The automated API integration solution simultaneously reports opt-out requests while updating contact records to ensure the requests are honoured for future campaigns.
Dynamic and comprehensive distribution lists
Dynamic distribution lists eliminate the need for manual list creation and maintenance and can contain over 300,000 contacts.
Dedicated workspaces
Workspace organisation that enables the simple, yet effective separation of individual lottery game campaigns, including their contacts and SMS message activity for easy reporting and auditing.
Data collection
Smart forms enabled through on-demand MicroApps that can support inbound lead generations.
Improved SMS campaigns
Whispir streamlined and automated LMNO’s SMS campaigns while improving their reporting capabilities and the quality of their contact data. The API integration means that customer data and preferences are automatically kept up to date, satisfying both privacy regulations and customer reporting needs.