Randstad: Leveraging multichannel communications to streamline recruitment
Overview
Randstad is a leading global recruitment agency with businesses in Europe, the Middle East, Asia, the Americas, New Zealand, and Australia.
Randstad Australia has a presence in every state throughout the country, offering specialised recruitment and HR solutions across a broad range of skills, disciplines, and industry sectors. They have over 800 consultants working to place every candidate in the right temporary or permanent role.
The challenge
In order to place a candidate in the correct role, Randstad needs to obtain a candidate’s CV and preferences, and send them job descriptions as they come up. This was a manual task, requiring their workers to either call or email the candidate for the information when required.
This is fine for permanent roles that take longer to place, but the temporary placements desk is fast-paced, with many businesses requesting temporary fulfilments for roles on the same day.
Consultants would make multiple calls to potential candidates for same-day placement and then relay this information back to the client. This was not an efficient process for fulfilling temporary roles.
As a leading recruitment agency, Randstad required a more efficient way to contact candidates, fulfill temporary roles, and onboard candidates.
With rich text, the talent can see standardised details of the shift offer and interact directly with messages to our CRM and the consultant to indicate whether they're interested or not interested, and when they're next available. This has been one of the best success stories ... with our consultants saying that the responses they get are much more valuable than what they would receive through traditional SMS."
The solution
SMS
Primarily utilised by the temporary fulfilment desk, two-way SMS is used to assess availability for, and fulfilment of, same-day temporary employment. Randstad bulk sends a request to all potential candidates who respond with a yes or no. Further information is then sent to the selected individual.
Branded hyperlink and messaging alias
To avoid mistaking communications with spam, Whispir has supplied Randstad with branded rich messaging hyperlinks, and aliases so text messages are clearly authored by Randstad and not a random number.
Rich messaging
Rich messaging has become a key feature of the recruitment approach, allowing Randstad to capture useful information, interact with talent, and generate greater engagement.
Leveraging the drag-and-drop features of the platform, Randstad can create custom web content sent as a link within a text message, providing more information to candidates. The customisable features of rich messaging mean they generate forms, surveys, and send reminders to upload documents.
This feature of the platform allows them to pre-build templates based on a variety of scenarios for immediate execution. This also enables busy candidates to provide all required information straight from their phones, wherever they are.
Third-party integration
Whispir can integrate with many internal systems. Leveraging these capabilities, Randstad has automated messaging regarding upcoming roles, using rule-based distribution lists to send to relevant candidates. They also direct responses straight into their CRM, enabling them to place candidates faster and refine the job search based on the candidate’s exact requirements.
The benefits
API integration
Whispir integrates with third-party software to further streamline communications, enhance automation and escalation capabilities, and simplify data collection.
Automation and escalation
Randstad can automate and schedule messaging without manual intervention and create an escalation workflow based on specific rules.
Real-time information
Candidate information via rich messages goes straight into Randstad’s CRM, allowing consultants to immediately begin pursuing opportunities.
Reduction in manual processes
Less time spent on manually crafting messaging, collating files, and inputting information into software systems provides more time for the consultant to focus on the candidate’s job requirements.
