Artificial intelligence is no longer just the stuff of futuristic sci-fi films. These days, AI is so ingrained in many aspects of society that you might not even notice how often you’re interacting with it.
From asking Alexa to turn up your music to enjoying a video your phone made for you with all the best holiday snaps you’ve taken, there are many ways AI has found its way into our everyday lives. And, if you’re looking for a seamless way to communicate with your customers and employees in more personalised and engaging ways, AI could be just the thing you’re looking for.
What is AI?
Artificial intelligence involves taking a machine and giving it capabilities to perform tasks that would usually require human intelligence. That can be anything as simple as teaching a computer to play chess, through to making it possible for a car to drive itself.
While giving a machine ‘human’ intelligence might sound a little ominous, it’s good to note that we’re a far cry from robots superseding us and taking over the world – or even putting us out of work. AI is designed to make our lives easier, not render us useless. In the same way that cars revolutionised the transportation game, AI can help provide better experiences – but will always require that human element or guidance in some way.
How AI can be used in communications
Speaking of elevating experiences, AI is changing the way businesses communicate with customers and employees – in a significant way. AI is already being used by many companies to better understand the needs of their audience, and provide more personalised experiences as a result.
And, best yet, because of the automated nature of AI, it’s often a solution that takes less time and effort, rather than the old-school manual processes you might be used to.
So, without further ado, let’s look at 5 ways you can elevate your business communications using AI.
We can’t talk about AI in communications without mentioning chatbots. One of the darlings of many companies in recent years, chatbots have been adopted by insurers, airlines, banks, and everyone in between.
One of the main drawcards of chatbots is that they can significantly cut down on expensive calls being made to contact centres, particularly around ‘low impact, high volume’ queries. By that, we’re talking questions that are relatively easy to answer (i.e. ‘how do I upgrade my baggage limit?’ or ‘what’s the status of my claim?’) but are frequent pain points that customers experience and call a company to ask about.
By reducing these types of calls, customer service representatives can spend more time on difficult or comprehensive questions, and leave the ground balls to be fielded by their digital teammate.
2. Sentiment and tone of voice analysers
If you’ve ever read an email from your boss and thought they were mad at you or gotten into an argument over text that could have been avoided with a phone call, you’ll know just how important tone of voice is when it comes to digital communication. Not only is it important for businesses to ensure their messages are coming across in a way that won’t be misconstrued, you also have to consider your brand’s personality and style guide.
AI that’s tuned into your tone of voice can make this process much simpler. For example, with Whispir’s Tone of Voice tool, you can set how you want to sound (i.e. warm or joyful), and then as you craft your message, our AI will automatically scan it and make sure you’re hitting the right tone. If you’re not, it’ll gently guide you with recommendations for how to get back on track.
It’s a fantastic way to make sure your messaging sounds consistent, no matter which member of your team is crafting it.
3. Translating messages into other languages
By including your messaging in various languages, you can broaden your reach and make your communications accessible to more people. This is particularly helpful if your audience has a varied demographic, or if your company crosses international borders.
AI can be used to scan through text and automatically translate it to whatever language you want. You can elevate this AI capability even further using Whispir’s contact management. Simply segment your contacts by their preferred language, and send out versions of your message to each relevant audience.
4. Automatically redact sensitive information
When creating messages to send out to your customers or employees, you might be privy to some sensitive information. To safeguard the information of your audience, you can use AI that scans for and automatically redacts certain data.
Not only is this safer for your contacts, but it also protects your workers from incidentally seeing information they shouldn’t, and helps you stay compliant as a business. On the Whispir platform, for example, you can set your account so that it automatically redacts personally identifiable information – such as a contact’s mobile number or email address.
5. Text-to-speech voice calls
Voice messages can be an incredibly accessible and useful method of communication. However, recording a voice message often takes time and can be hard to keep consistent. AI allows you to input text that is automatically generated into voice.
With Whispir, you can take this capability a step further by generating a voice call – meaning that you type in what you want your message to say, and then set it to call whoever you want and deliver that message verbally.
Artificial intelligence = smart communications
With the right artificial intelligence tools under your belt, you can create truly smart communications. Whispir makes it easy to ‘work smarter, not harder’ when it comes to your communications – through the use of automation, intelligent reporting, advanced AI capabilities, and so much more.
Want to see us in action? Request a free demo, and see how Whispir can start working for you.