Advanced Marketing Solutions: Engage Your Customers Better
To engage customers effectively, you need to meet them where they are. With so many channels to choose from, including email, SMS and WhatsApp, the challenge isn’t just being present…
An inside guide to crisis communications for the transport & logistics sector
Transport and logistics providers operate in a unique environment that is prone to risk and volatility. This can be characterized by events such as vehicle crashes, extreme weather and geopolitical…
Industry 5.0: How Changing Communication Strategies Are Redefining the Future of the Transport & Logistics Sector
How is Industry 5.0 Shaping Transport & Logistics? Production line quotas, shipping deadlines, and tight delivery schedules have long defined the transport and logistics sector. However, as companies transition into…
Transport & logistics customer engagement
The rise of e-commerce has caused the parcel delivery sector to boom in recent years, with lots of new courier businesses entering the market and looking to get in on…
Three key communication challenges facing healthcare providers
The healthcare industry is undergoing rapid transformation, shifting its focus back to patient experiences and meeting customer expectations. This change, driven by legislative reforms and increasing competition, presents a significant…
Streamlining healthcare delivery with omnichannel communication
Effective patient-provider communication is about more than just providing patients with the best possible experience. Executed correctly, healthcare communication can drive efficiencies, reduce costs and improve the level of care…
HR & recruitment: Beating burnout with digital communications
5 tips to automate employee engagement without losing the human touch The global talent shortage is real, and the numbers back it up. With as much as 75% of employers struggling…
AI in Marketing
Like many organisational departments, marketing is changing — and fast. Today, marketers must not only ensure their message stands out, but also that it captures the ever-dwindling attention span of…
The Great Marketing Debate: SMS vs Email
A tale of two communication channels Businesses and marketers have always debated which communication channel was better: SMS or email. So, how do the two channels stack up? Let’s find…
SMS Messaging in Australia is changing, for the better
The Australian Communications and Media Authority (ACMA) are prioritising combating SMS scams in 2023-24. ACMA are adding pressure to telcos and the communication industry, enforcing existing rules through initiating investigations and penalising…
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