Advanced Marketing Solutions: Engage Your Customers Better
To engage customers effectively, you need to meet them where they are. With so many channels to choose from, including email, SMS and WhatsApp, the challenge isn’t just being present…
An inside guide to crisis communications for the transport & logistics sector
Transport and logistics providers operate in a unique environment that is prone to risk and volatility. This can be characterized by events such as vehicle crashes, extreme weather and geopolitical…
Transport & logistics customer engagement
The rise of e-commerce has caused the parcel delivery sector to boom in recent years, with lots of new courier businesses entering the market and looking to get in on…
Streamlining healthcare delivery with omnichannel communication
Effective patient-provider communication is about more than just providing patients with the best possible experience. Executed correctly, healthcare communication can drive efficiencies, reduce costs and improve the level of care…
HR & recruitment: Beating burnout with digital communications
5 tips to automate employee engagement without losing the human touch The global talent shortage is real, and the numbers back it up. With as much as 75% of employers struggling…
AI in Marketing
Like many organisational departments, marketing is changing — and fast. Today, marketers must not only ensure their message stands out, but also that it captures the ever-dwindling attention span of…
The Great Marketing Debate: SMS vs Email
A tale of two communication channels Businesses and marketers have always debated which communication channel was better: SMS or email. So, how do the two channels stack up? Let’s find…
7 Key Considerations for SMS Compliance: What Businesses Should Know
In today's digital era, SMS (Short Message Service) has become a powerful tool for businesses to engage with customers. However, it is crucial for businesses to understand and adhere to…
Singapore moves to block scam text messages; Australia could do the same
In 2022, Singaporeans lost a devastating $660.7 million to scammers. And, contrary to the long-held belief that it’s mostly older people getting conned, 53% of scam victims were actually aged between…
Australia’s Sender ID Registry, coming sooner than expected
It was less than 12 months ago when the Australian Federal government announced SMS is changing. The $10million dollar investment that was designed to span over 4 years is expected to come…
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