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Improving COVID-19 vaccine intent through better communication

Headshot of Melinda Jennings

Melinda Jennings


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Apr 8, 2021
2 min read
COVID sign attached to a pylon

From September to December 2020, intent to receive the COVID-19 vaccine increased from 39.4% to 49.1% amongst adults in the US. While this is positive news, the challenge of tackling non-intent, particularly amongst diverse communities that have been disproportionately affected by the pandemic, still remains.

Vaccine eligibility is rapidly ramping up, with at least 90% of adults in the US expected to be able to receive theirs by April 19. With that comes added pressure to ensure high uptake rates - beyond the first few weeks and even months of those with high intent receiving their vaccines. 

Utilizing multi-channel communication to tackle non-intent

Effectively communicating with demographics that have high levels of mistrust in the COVID-19 vaccine is possible through multi-channel communication. Utilizing SMS, mobile-friendly web pages, voice messaging, emails, and more, local governments can make sure the right messages are going to the right people at the right time.

Diversifying the way in which communications are sent out means that citizens are reached on the platforms they use. Rich messages and landing pages are also critical in reflecting and resonating with all communities.

How Whispir can help

  • Reach everyone

COVID-19 affects everyone, so it’s important to make sure your communication reaches all citizens. Those with the least access to technology could well be the most vulnerable, but by using SMS, voice, and social media people can be reached and helped.

  • Build automated workflows without technical support

Whispir lets you create communication workflows without the need for IT. Removing these dependencies and blockers gives communication teams control of campaign timings.

  • Mobile-first

Our mobile-first approach has helped us foster some of the highest engagement rates for local governments around the world. This, along with our multi-channel options, ensures your COVID-19 vaccine communications are optimized for accessibility.

  • Build automated, proactive messaging

Be proactive and build messaging in Whispir that can be quickly sent out if and when the need arises. This ensures your citizens are kept up to date with the facts, and counters the negative impact of misinformation being spread.

Effective communication can improve vaccine intent and ultimately speed up the vaccination process in your community.

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If you’d like to see how easy Whispir makes message building, we’d be happy to walk you through a demonstration.