Itel: Seamless automation solutions for recruitment
Overview
Founded in 1996, Itel International is a Pan-Asian provider of mid to senior-level executive search and assessment, serving numerous clients for nearly 20 years. They advise on recruiting and retaining outstanding professionals and help mitigate the risks associated with essential appointments.
Itel’s prime areas of expertise reside within the telecommunication, networking, cloud computing, hosting, and software-related industry verticals, and they work extensively with companies both within Asia and beyond. Itel International operated its recruitment process under a traditional recruitment method which was long overdue for a digital transformation.
The challenge
Previously, Itel’s candidate acquisition relied primarily on professional network platforms such as LinkedIn and optimising communication outreach channels like InMail and email for engagement and candidate nurturing. For each role Itel sought to fill, anywhere from 30-50 candidates would be identified and processed for application. Of those, approximately 10 would be invited for an initial interview and two to three candidates would be nominated to proceed to meet with Itel’s client employer.
This outdated business process resulted in the high consumption of time resources and manual progression, with a reliance on external platforms to perform repetitive tasks. Itel sought a multi-channel communications solution that would:
Provide seamless automation solutions for their human resources recruitment process and candidate journey
Be easily integrated into Itel’s Recruitment as a Service (RaaS) platform for operational efficiency
Shortlist and schedule interview appointments with prospective candidates with a robust, two-way communications channel
Capture hiring manager feedback and hiring decisions with advanced analytics
Operate using easy-to-deploy communications templates and workflows with customisation when it comes to offers
Build a database of WhatsApp opt-ins for future candidates to retain talent for future prospects
The solution
Customisable, personalised communications
Customisable, personal messaging to each individual that can be reached via a candidate's mobile devices.
Capture and provide information
Using Whispir’s SMS to web capability, Itel can create rich content landing pages which link to a web page or microsite for further job descriptions and a company overview, as well as include response components for faster turnaround times during the hiring process. Rich messages allow users to embed video content to convey information in an audible and digestible format.
Reduce manual tasks
Leveraging the universal SMS format allows Itel to ensure a successful first point of contact while eliminating manual tasks. They can also receive, review, contact, and progress successful candidates through the recruitment process. Using event-based workflows, Itel can inform both successful and unsuccessful candidates with appropriate key messages.
Integration
Whispir’s integration into Itel's RaaS platform and candidate journey offers its clients a comprehensive and precise recruitment experience. Using digital communications to power their RaaS platform, Itel’s executive database spans the Asia Pacific region. Their automated capability affords their clients the advantage of increased speed to the job market in conjunction with accuracy in talent quality assurance.
Innovative recruitment process
With the advent of COVID-19, and the consequential global pivot to remote/ distant communications, innovative talent sourcing and digital candidate/employer engagement will become the new norm, positioning Itel at the forefront of innovative recruitment for executive-tier professionals.
How Whispir works for your recruitment and retention
Whispir's omnichannel communication platform is perfect for organizations that need to hire quality applicants - and fast - without adding more work to the mix. Like Itel International, you can use our low-code platform to create a unique candidate journey based on individual needs and best practices.
With the intelligent automation platform that Whispir provides, candidates can be automatically pulled into pre-defined workflows that hiring managers can use to better coordinate their outreach efforts. I.e., a strong candidate will move to a more personalized, primary workflow where they'll get immediate engagement with an HR professional, while others may move into a secondary workflow only to be utilized when stronger applicants become scarce.
Further leveraging artificial intelligence to create better communications, the Whispir platform offers a number of smart features (like Tone of Voice) to better craft messaging that is on-brand and delivered with the right intent.
The Whispir platform also helps business users avoid human error and eliminate routine tasks with:
Workspaces that allow internal teams (HR, training managers, leadership, etc.) to talk to one another and reduce information silo-ing
A cloud-based, centralized platform that makes process automation simple to set up and deploy
A secure, and continually updated, ISO27001-certified platform to store and reach out to candidates
Drag-and-drop message building that makes the creation stage as easy and stress-free as possible
And more