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How to use SMS for business communications

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Paul Aynscough


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SMS messaging is a universal tool that can be used and delivered to any mobile phone. This can be incredibly useful in business, as it can be sent to rural and metro areas, as well as areas with poor internet connections.

So what’s so good about SMS? An SMS is short and offers concise, clear communications with consumers and colleagues. By using responsive bulk SMS messaging platforms, you can steer clear of the inundation of replies and messages that are synonymous with IM group chats. An SMS platform also saves the recipients from receiving replies and responses from all other senders.

How can this benefit my business?

Utilizing SMS for business communications can be used in many different ways. For instance, you can build brand awareness, build purchase intent, promote timely offers and build customer loyalty. Moreover, you can improve customer service and decrease call centre volume and costs.

SMS for business communications are cost-effective and measurable. You can track and record consumer communications and interactions via SMS Short-codes. An SMS Shortcode is typically a five to eight-digit number used to address messages in businesses. 

So, what are some of the industries and scenarios that can use SMS for? There are so many possibilities, it’s almost impossible to list them all. However, here are some key areas you can deploy SMS messaging for:

  • Customer interaction

  • Internal messaging

  • Crisis communications

By integrating SMS and Web-powered forms and microsites, you will make your messaging funnel and tactics impactful. And therefore, meaningful. Aiding your ability to create personalized and engaging customer journeys.

This is where Whispir comes in.

Using our cloud-communications workflows studio, you can create workflows on your desktop that harness the ability to send key messages to customers via SMS, which can include further links such as URLs to purpose-built landing pages. Providing your audience with a dynamic, interactive layer to your communications.

The power of SMS

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Find out more on Whispir's SMS capabilities here.

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