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Rethinking communications automation in HR & recruitment

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Annie Wissner

Chief Marketing Officer

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Sep 10, 2020
4 min read
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Streamline your recruitment and onboarding with automated workflows

For many businesses, recruitment and onboarding processes are undergoing radical changes amidst the evolving organizational landscape. The rise of Software as a Service (SaaS) technologies has brought much-needed automation innovation to outdated processes.

The key to recruitment communication is to automate repetitive tasks and workflows so they can increase recruiter productivity, accelerate time-to-fill vacancies, reduce cost-per-hire, and improve the overall talent profile within the organization.

There are three primary areas within the recruitment process where communications technologies can assist with streamlining the process. Here are some actionable insights we believe can help anyone in this current phase of digital transformation.

Candidate pre-screening

From the outset of a recruitment drive, human resource teams receive a multitude of applications and resumes. To filter through these has typically called for a manual process that is both expensive and laborious.

For starters, candidates need to be sorted between shortlisted and unsuccessful, resume formats need to be established, upload channels supplied, and communication workflows need to be accurate and effective to ensure the right person is receiving the right message. Whispir aids in candidate pre-screening with a number of workflow automation software benefits:

Message scheduling 

Scheduling messages in workflows with conditional logic means successful candidates and unsuccessful candidates can be automatically notified and directed to the necessary next step without the need for manual sends of batch messages.

Rich messaging

Leverage SMS technology to link your messages through to a content-rich web page to engage your audience with dedicated microsites and components that are not available in standard SMS format. This type of dynamic content will also help team members avoid human error during the funneling process.

Whispir video component

Embed videos into your workflow process to play inside your messages. Video is a great way to convey information and engage your candidates without dedicating extra customer service time.

Response collection components

For best practices, you'll want to embed components such as text input, rating sliders, date pickers, checkboxes, and more into your rich messages to engage your audience and collect feedback. This type of process automation ensures that the information gathered is accurate and automatically stored.

Interview scheduling

Manually scheduling interviews may sound simple enough, but with multiple stakeholders involved between the candidates, HR representatives, and internal stakeholders, all coordinated into a concise time slot, the process is consuming. Additionally, hiring managers can maintain contact with recruiters within the dedicated channel for feedback and further discussion.

Scheduling candidates for interviews is actually often cited as one of the most tedious parts of the recruiting process. Yet, with the right workflow automation tool, like Whispir, you'll be able to streamline the interview process, which creates a better experience for candidates and recruiters alike.

File upload component

Embed a file upload component into your web messages to allow your candidates to attach files with their responses (i.e. resumes, responses to key selection criteria, etc.), allowing you to manage files within the same communications platform. This can also streamline the approval process as your team is notified whether a candidate has provided all the requested information.

Whispir video chat

Embed a real-time chat component into your messages and connect with your audience face to face. Not only does this reduce the amount of back-and-forth during the recruitment stage, but it also creates stronger, more personalized employee onboarding.

Candidate nurturing

It’s important to maintain a relationship with candidates throughout the entire hiring process—not just when they’re actively being interviewed and considered. Candidate nurturing tools also referred to as candidate relationship management (CRM) systems, allow HR professionals to engage candidates through email automation. With a continuous touchpoint between HR and applicants, when the right time hits, everyone will be up to date.

Signature collection component 

Embed a signature input component into your web messages to capture candidate signatures. The signature input will allow recipients to digitally sign your forms and remotely acknowledge forms with signature capture.

Trigger event automation workflows for email / SMS

Automated email flows nurture candidates throughout the process, ensuring they stay engaged and don’t lose interest in the position. You can also send automated reminders to keep candidates up-to-date on the next steps like upcoming scheduled interviews and assessments that are due. We recommend leveraging workflow templates that are pre-designed so you can quickly amend and adjust as needed, depending on the hiring stage or candidate type.

In short, a workflow automation platform can drastically enhance the high-volume recruitment process and help to make recruitment efficient and effective. Automating communications reduces the scope of manual tasks and lets organizations refocus attention on getting to know candidates.

Learn more about Whispir's low-cost solution for business users and HR professionals. Together, we'll get your business operations moving faster than ever.

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